Monday, November 7, 2011

Bethany Threadless Graphics


As part of our graphics course this year, we had to create a t-shirt design for a company called ‘Threadless’.  It involved a lot of brainstorming, a lot of Photoshop, and a lot of technical stuff. Here’s how I developed my design;

We had to choose a subculture to create a design for—one that we felt would suit us and other people within a chosen age range—so I chose to design some shirts for ‘Goth’.

We had to go through a process of different techniques on Photoshop, including silhouettes, congestion, mono-printing and typography. All of these components became first ideas, and were then developed into final ideas.
I created all my designs in Photoshop, and then put them onto t-shirts from the Threadless site. We then had to choose one design to put on the student forum for other people to pass a verdict on. This was a great way to improve on our ideas and to get an opinion from the type of people/age range who would buy the tee.

After putting it on the student forum and gaining feedback, I then improved the design by re-designing it. I decided to re-design all the tees to get a broader range of ideas. This made it easier to choose a design to submit to the Threadless site.

After re-designing everything, I then put my chosen tee on a pitch board, and asked 20 members of the general public (mainly in the train station) to pass a verdict on it. Based on the feedback I received, I wrote an evaluation on how to improve and then submitted it to Threadless.


2 comments:

  1. Goodness Bethany - what a very thorough process you have gone through. You can be sure that you have caught the imagination of the public you were able to share with. Will we see the final 'final' version?

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  2. I did go through a very thorough thought process, and it took me quite a while to come up with my final "final" design!

    I'm fairly new at this blogging business, and am trying to figure out HOW to edit my blog and post my final "final" design! In the meantime, the design I submitted was the second one. "Design 2-silhouette" on the "4 final designs, re-designed" page.

    Thanks! :D

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