As part of our graphics course this year, we had to
create a t-shirt design for a company called ‘
Threadless’. It involved a lot of brainstorming, a
lot of Photoshop, and a lot of technical stuff. Here’s how I developed my
design;
We had to choose a subculture to create a design for—one
that we felt would suit us and other people within a chosen age range—so I
chose to design some shirts for ‘Goth’.
We had to go through a process of different techniques on
Photoshop, including silhouettes, congestion, mono-printing and typography. All
of these components became first ideas, and were then developed into final
ideas.
I created all my designs in Photoshop, and then put them
onto t-shirts from the Threadless site. We then had to choose one design to put
on the student forum for other people to pass a verdict on. This was a great
way to improve on our ideas and to get an opinion from the type of people/age
range who would buy the tee.
After putting it on the student forum and gaining
feedback, I then improved the design by re-designing it. I decided to re-design
all the tees to get a broader range of ideas. This made it easier to choose a
design to submit to the Threadless site.
After re-designing everything, I then put my chosen tee
on a pitch board, and asked 20 members of the general public (mainly in the
train station) to pass a verdict on it. Based on the feedback I received, I
wrote an evaluation on how to improve and then submitted it to Threadless.
