Josh-Phone Advertising BTEC Graphics

Part of our Graphic work this year we had to design phone adverts for the "N Shape Phone".

This is how I developed my final design. I started of by taking the picture of the phone and headphones in a back pocket. I used a macro lens from far away in order to the blurred effect for the background. I then brought up the contrast to make the colours richer and more vibrant. I then copied the layer and edited the image so that only the darkest bits would show. I did this my changing the threshold and then selecting a white colour range so I was left with only the black. Placing this over the top of my original image gives it allot more depth. I wanted my design to contain some eye catching text that would make potential buyer want to purchase the phone. The phrase “more money for your pocket” tells you that by buying this phone you will be saving money. I put the words “more money” in different coloured text as I want that to be the first thing people read which would interest someone straight away. I chose this particular type of font as it is often associated with text language, also using text like spelling “4 ur”. The main selling point of the phone is the free music downloads which I have also tried to make a main focus point. By placing the text in a box the eye is more drawn towards it as it shows it is something of importance.

For this design I took some my ideas from my billboard design such as the text and the use of headphones to communicate music. I started of by adding a black to grey gradient background. I then added my picture of a phone with the headphones coming out of the sides. Next I added flourishes over and around the phone to make it look more dynamic and exciting. Next I added contouring circles which I made in illustrator and copied into Photoshop. Finally I added my text and logo. For the text I wanted it to mean something to someone who might be reading it and make them feel like this phone is saving them money. However I put the words Free, music and download in a bigger font and different colour to draw the eye to them 3 words, being the phones main selling point.

From peer assessment I learnt that there was a bit to much text in my first advertisement so I had to rethink my design. I still used to same image with the same flourishes but changed the text. The first thing you notice when you look at this is the word “free” in big capitals. This would draw in potential buyers. The add still contains all of the information needed, the name of the phone and its main selling point “free music downloads”. I think that this advertisement worked really well and the colour scheme I used makes it bold and bright making it stand out whilst still being easy of the eye to read and interpret. All of the information can be absorbed at a glance.